What if you were asked a question and only had two answer choices to choose from?
Would you feel like your options are limited?
Well, that is what survey respondents often feel when they are given exhaustive response choices.
They might not know which one is the best option for them so they simply chose one of the two.
If you want more accurate data, then give them more than two options to choose from on your surveys.
That way, no matter how they answer, it will be an informed decision and the results will be much more useful!
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